The Adcanopus Strategic Approach for 3X Growth of Kotak Mahindra Bank!

Kotak Mahindra Bank is an Indian banking and financial services limited company, one of India's largest and top banks. It provides various financial products and services, such as personal finance, investment banking, life insurance, and wealth management services for individuals and corporate companies. Founded in 1985, Kotak now has around 1900 branches and around 3000 ATMs across the country. Kotak Mahindra epitomises a customer-centric approach to financial services. Driven by a vision of financial inclusion and prosperity, Kotak remains committed to its mission of empowering people and businesses, creating lasting value for the customers, shareholders and communities.

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Business Challenges: Kotak is a popular Indian financial institution that faced challenges in bringing new account openings. Especially, the struggle for Kotak was new savings account openings as it would bring deposits to the bank.


Kotak faced other challenges like increasing their revenue from the savings accounts. Additionally, they also required these to be done cost-effectively, for which they collaborated with the Adcanopus team. 


The client requirement was to increase the number of savings accounts, and deposits to increase their revenue rate, and to make these possible at low cost and with sustainability.


Business Solutions: The Adcanopus team strategically approached Kotak’s challenges with creative ad campaigns run on various digital platforms like Google ads, Facebook ads, SMS, etc. The team worked on strategies with data-driven methodologies to develop tailored solutions for the objectives.


The team focused on various aspects from captivating content to unique creatives to bring conversions from the campaigns. Our experts also approached the targeted audience, along with managing the monitoring and optimization of the campaigns.


The campaigns were completely targeted at demographics, client-required behaviours, and customers who seek banking solutions. By analysing the customer data and the current market trends, the team ensured that the campaigns resonated with the target audience’s needs and preferences.


Business Results: As a result of constant and personalised Email campaigns and SMS campaigns to drive more account openings and explore Kotak’s savings account, and programmatic ads, and their timely optimisation, Kotak has witnessed maximised visibility and conversions. 


The team has worked to bring a substantial increase in new account openings which resulted in around 6640 account openings in a month. Also, the peak deposits of a month went up to ₹ 26,56,000.


The Adcanopus team has shown impressive growth in savings account opening, revenue increase, and cost-effectiveness. Also, these numbers have been consistently maintained for the 3X growth of Kotak Mahindra Bank.