How 1Win Sustained Competitive Edge and Increased ROI!

1Win is an official gaming site for sports betting and Casino founded in 2016. The site has reached wider users within a short span with its improvised and updated games. The site also includes gambling-related games. It has one of the top technologies and a smooth user experience for the players. The users can download and play any of their favourite games with a few steps and after making deposits.

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Business Challenges: 1Win, being one of the top gaming sites, faced challenges in expanding its user base. They also aimed to establish a reputable presence in the competitive online gaming and betting market.


Additionally, 1Win faced challenges in boosting performance and reaching out for quality leads. They also wanted to increase their competitive edge and improve their customer engagements.  


The main objective of 1Win for collaborating with Adcanopus is to increase the number of potential customers who aim to become a member of the gambling site and deposit to begin their gaming journey.


Business Solution: The Adcanopus team of experts approached the above challenges strategically, by setting up multiple customer segments in the Google Ads effectively. The team created attractive pre-landers with different creatives and unique content. They also used appropriate keywords to reduce any competition and CPC. 


These strategies of the team boosted the quality of the ad campaigns and increased its CTR and conversions to the top position among the competitors. The top advertising strategies, analysis, monitoring and optimisations like A/B testing along with automation and personalisation. 


Adcanopus also ensured to manage the campaigns and their timely strategies with an account manager. The team constantly monitored and refined the ad campaigns and improved the performance over time. 


Business Results: As a result of Adcanopus’s continuous monitoring and optimization, the 1Win campaign’s CPC decreased 2X and the user engagement also reached an all-time high 1Win. 

Within three months, 1Win witnessed 1102 FTDs and 2361 RDs. The conversion rate increased to 46.68%. The client is satisfied with the results that the Adcanopus team strives to achieve consistently.


The strategic plan of the Adcanopus team helped 1Win to get account eligibility for casino games. Their advertising plans and A/B testing methods have shown impressive and successful results. The team has delivered a 10X growth in bringing potential users to the site.