Business Challenges: Although FlexiLoan offers quality and adequate loans to businesses, they lacked in brand awareness and in gaining disbursal conversions. FlexiLoan has collaborated with the Adcanopus team to enhance its online visibility, increase brand awareness, and spur business growth.

The objective of the collaboration of the FlexiLoan is to increase their number of potential users. The idea is to exclude the users who are not likely expected to become a loan taker. The potential customers are termed as the users who take the process till disbursals.

The Adcanopus team is expected to create ad campaigns that bring in aggressive platform users for their true purpose and get the loan disbursed. 

Business Solutions: The Adcanopus team has planned a strategic approach to target the right audience, focusing especially on the age group, start-up companies, LLCs, corporations, sole proprietors, partnerships, etc.

The team also demographically targeted urban start-ups and rural MSMEs. Additionally, the team also targeted the user interest, tech enthusiasts, and other related groups of audience.

Their strategy was mainly aimed at Email marketing, engaging with prospects and existing customers with personalised content and promotional offers that can lead to loan inquiries and further application processes.

With the SMS marketing, the Adcanopus team reached out to the wider section of the audience by promoting FlexiLoan with impactful SMS content that led to immediate action from the user end. Additionally, the team also created programmatic advertising with various digital platforms like SMBs, for maximum visibility and engagement.

Business Results: As a result of the strove efforts of the Adcanopus team, the campaigns have witnessed enhanced lead generation. Multiple campaigns on different platforms like SMS, and native/ programmatic advertising have led to more inquiries of loan applications received to the FlexiLoans.

As targeted, Flexiloan has noticed improved conversion rates through strategic targeting and compelling messaging, there is a visible conversion rate, converting a higher number of loan approvals.

The digital marketing strategy and efforts of the Adcanopus team’s cohesive marketing have increased Flexiloan’s brand awareness, credibility, conversions, and loan approvals, making it a trustable partner for their growth and brand stability.