Learn about Adcanopus Strategy to Boost the User Retention of Angel One!

Angel One is one of the top retail stock broking platforms that was founded in 1996. It provides various services like stock, commodity trading, investment advisory, and portfolio management. The company also has a vast trading platform and a user-friendly app that makes the users experience an easy investment and trading in the stock market.

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Business Challenges: There is a wide range of stock investment platforms in the market. Hence, it had become difficult for Angel One to stand out as a unique one amidst the high competition. They faced challenges in attracting genuine investors for trading users among these many competitors. 


Also, they faced challenges in bringing existing customers back to the platform repeatedly to make trade. They required a strategic planning and approach to stand out uniquely among others.


Angel One expected to create a standard and loyal customer base that would drive them to a long-term profitable business and steady growth. They faced challenges in bringing new potential users for the platform which they expected to resolve with Adcanopus’s strategic solutions.


Business Solutions: To resolve the issues and challenges faced by the Angel One trading company, Adcanopus came up with a strategic approach to bring more genuine trading users. 


The Adcanopus team of experts effectively created various digital ad campaigns using diverse ad formats through different platforms such as DSP, SSP, OEM, and IN-App. The team continuously created different ads with A/B testing and made the required improvements to achieve better results. 


The team focused on targeting the right audience at the right time, which helped them attract high-quality potential customers who are truly interested in trading and investments. This made many new users get a user-friendly experience from Angel One and trade through their app making them stand out from the crowd.


Business Results: As a continuous effort of the Adcanopus team, the Angel One campaigns witnessed remarkable growth, resulting in a 10X growth in their user engagement, for a lower cost.


The campaigns resulted positively bringing 6,97,430 installs, within just three months. Additionally, the account opening also increased from 2,001 to 27,212, thus maintaining the install-to-event rate at 4% successfully.


Overall, the Adcanopus team has successfully made a smart marketing campaign approach that helped the Angel One stock trading platform find more genuine and repeated trading users and boost customer engagement. Angel One has witnessed new customers with a 10X increase in user base.