Business Challenge: Marsheq generally offers retail banking and business banking products and other related services in GCC countries, both regionally and internationally. The major challenge of Marsheq was to stand out uniquely in the competitive banking market. 

Their huge challenge was to maintain the quality of customers and new potential users of their banking products with cost-effective methods. Their customer acquisition cost was too high that they required help from a leading ad solution provider. 

They aimed to partner with an advertising brand that could provide high-quality customers at a lower cost. They needed a strategic approach to drive performance marketing and improve customer retention. 

Adcanopus joined Marsheq to resolve its issue of meeting high numbers of quality customers with a cost-effective approach.

Business Solutions: Adcanopus strategically provided solutions to face the challenges of Marsheq. The team aimed at targeted advertising by using advanced data analysis to find and target the potential customers who are likely to become convertible leads and engage with the Marsheq mobile app. 

The target was made for people who prefer their interest to make payments through mobile apps, use less cash, or prefer more online shopping and transactions. The team assured maximum visibility and app engagement by strategically creating ads across various digital platforms like DSP, SSP, in-app platforms and OEMs.

The team focused on making creative A/B testing methods that were continuously tested and refined ad creatives to improve performance and achieve results. Meanwhile, the Adcanopus team managed to take control of the fraud under 20% as per the client’s requirements.

Using programmatic advertising and real-time bidding, the team managed to bring the results with high-quality leads at a low cost.

Business Results: As a continuous effort of the Adcanopus team, the campaigns of Marsheq have shown spontaneous growth with a huge volume of success. The instals went up to 14,572 from 2,001 while the AF success increased to 376. The installation to the event was maintained at 2.6%.

With this success rate, Marsheq was able to be identified among the financial competitors in the region. The website visitors became the potential customers for the Mrasheq app.

 The strategic marketing approach has helped Marsheq to attract more genuine leads and significantly boost customer engagement. The strategies followed to track and optimise the campaigns brought 3X results to Marsheq.