G Cash has Achieved a Remarkable Growth with Adcanupus!

G Cash is a leading mobile wallet application in the Philippines. They allow their users to insert their wallet cards into the mobile application and make payments and transactions easily from anywhere, anytime. They wanted their new customers to use the digital application for payments and any related transactions.

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Business Challenge: Being a successful mobile wallet brand, G Cash could not bring in more new potential customers to the app. Their challenge was to bring high-quality leads at the lowest cost. 


The aim is to get more disbursals which could be achieved with the help of a successful digital marketing solution provider like Adcanopus. The main request of G Cash is to maintain the protected 360 fraud rate below 20%. 


Although they had met all the technical security for the mobile wallet application, they were in need of high-quality users at low cost. G Cash requires an effective team that aims at the right targeting with Ad campaigns. 


Business Solutions: The Adcanopus team worked on the right demographic targets with a focus on urban working-class people to bring in as users. Especially targeting people with behaviors like more mobile users, people preferring online shopping and easy payment modes, etc.


The team focused on excluding low-quality leads who are unlikely to get converted as potential customers. The Adcanopus team worked with partners with popular mobile apps in the Philippines for their right target audience.


The team aims to use DSPs to programmatically target customers and optimize the campaigns accordingly. The team also implemented the A/B testing for the campaigns with different creatives, contents and targeting parameters along with budget allocation. 



Business Results: As a result of the targeted campaigns by the Adcanopus team, G Cash witnessed tremendous growth in its app development. 


G Cash app reached 200 K subscribers in the first quarter and the numbers kept increasing. 45% of install to registration and 3% of registration to KYC have been maintained by the team. 


This success rate was the result of the Adcanopus team’s tireless efforts. The G Cash app got its potential users in huge numbers. Overall, The Adcanopus agency was able to deliver leads on its promises and provide success numbers to increase the mobile wallet application's brand awareness and potential users.