Business Challenge: Being a high-quality gaming application company that provides different technologies enabled in their games, Fantoss faced challenges in bringing potential users because of less brand awareness. 

Despite focusing on the gaming technologies to be developed, they could not bring more awareness to the potential gamers who could utilise the gaming techniques and would become popular. They provided apparent ease and user convenience to the players and yet faced many significant challenges.

Their challenge was to acquire new gamers into the application and provide facilities that attract the existing users to stay using the application, and maintain the high user engagement. These are the common challenges that most gaming applications strive to maintain.

Adcanopus joined hands with Fantoss to guide them face the challenges to ensure perpetual user engagement. 

Business Solutions: Adcanopus is one of the leading digital marketing solutions that provide advertising services across various online platforms both domestically and internationally. 

Fantoss collaborated with the Adcanopus team, who strived to bring more new users to the applications, through their comprehensive Ad campaigns. The team of experts used a diverse range of ad formats across various platforms like multiple DSPs, OEMs, SMS, Email inventory and in-house direct apps. 

The team rightly targeted the optimal audience and ensured the campaigns reached them at the right time. They also made different A/B testing methods, proper optimisation and creatives for the campaigns that hit the targeted audience. 

The team worked on campaigns that reached the audience on time, through multiple ad segments, creative testing and spontaneous optimization wherever necessary and thus, brought many new users for Fantoss.

Business Results: As a result of the Adcanopus team’s tireless efforts, the campaigns yielded an impressive result with a 3X increase in their user engagement. New users started downloading the Fantoss gaming application and with their high-end technology and comfortable gaming user experience, the brand started getting more awareness among gamers.

Fantoss gaming application has skill-based technology in their games that allows users to create their virtual cricket team with their favourite players. This feature of Fantoss attracted more cricket fans and ensured targeted growth in their instals and FTDs.

Additionally, Fantoss offered more than just gaming to play and win prizes that ensured a stable user experience and made existing users continue with the gaming experience.

The Adcanopus solutions ensured a remarkable number of users from 6,154 to 12547, while their FTDs went up to 8,435.