Business Challenge: As a betting platform, that includes gambling, Ladbroke faced challenges in bringing more quality users. Also, they strive to scale up the FTDs and need new and engaging users for their betting app. 

Striving to be a betting and gaming company for around one and a half century years, Ladbrokes has updated according to the growing technology and user requirements. From being a physical betting game company to upbringing a gaming app, Ladbrokes has tremendous potential in the industry.

Yet they face challenges in bringing more quality conversions towards FTD for increasing their user engagements with potential users. With the right strategies and optimisation, these challenges can be overcome.

Business Solutions:  Adcanopus, a successful digital marketing agency, provided Ladbrokes with a strategic solution that enabled them to reach their goals. Their promotion included a variety of advertising campaigns, with A/B testing, promotions within direct apps, etc.

With the proper plan, timely campaigns, and optimisation, the Adcanopus team ensured that they reached the targeted audience at the optimal time. The team aimed to have continuous monitoring and optimisation of the campaigns and brought maximum results through the campaign performance.

The focus was to attract quality users towards the app and bring more conversions as FTDs. The Adcanopus team used Google Ads, Facebook Ads, and another digital platform for the campaigns and successfully helped Ladbroke achieve good-quality users.

Business Results: As a result of various effective campaigns, Ladbroke has gained 5X quality users for the betting app. Through ongoing monitoring and optimization, the campaigns have achieved remarkable results,  with an increase in the number of new users for the Ladbroke gaming app. 

The strategic effort has brought drastic results from the campaigns for Ladbroke. The registrations have increased from 436 to 1896 within two months and the FTDs have gone up to 327. These results have been brought cost-effectively by the team.

The Ladbroke betting app has seen enormous growth with the effective campaigns of the Adcanopus team. The challenge of acquiring new users from different regions like the US, Belgium, and Ireland has been resolved with timely campaigns. The exclusive quality inventory of Adcanopus has helped Ladbroke with 40% new users and a 20% increase in the FTDs.