The Adcanopus Strategy: Behind Boddess's Remarkable 5x Increase

Boddess is a house of beauty company that was founded with the mission of making beauty accessible to everyone. The company offers a variety of products ranging from skin care and hair care to makeup, accessories, and more. Boddess strives to make high quality products that will help individuals feel beautiful both inside and out.

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Business Challenge

The Boddess Beauty – India’s finest beauty- tech retailer that aspires to transform the way people discover beauty and grooming by combining cutting edge technology, experiential retail and the finest brands from around the world, Established in January 2020.

The company has experienced a lot of growth in the last couple of years and is now one of the leading fashion brands in the country. However, despite the success they have achieved, they have still faced a number of challenges along the way.

One of the most pressing is staying competitive in an increasingly crowded market. With more and more companies offering similar products and services, the Boddess Company must be able to differentiate itself from the competition in order to stay relevant. This requires an effective marketing strategy and an efficient customer service system.

Overall, the Boddess Company faces a number of challenges, but with the right strategies and practices in place, it can overcome these challenges and continue to be a successful and competitive business.

Business Solutions

Adcanopus is an international digital marketing agency that was hired by Boddess, a new startup that specializes in natural skincare products. The agency was tasked with creating a digital marketing strategy that would help Boddess reach its target audience and drive sales.  Adcanopus proposed a comprehensive digital marketing strategy that included several different tactics.

The strategy was to launch a paid advertising campaign. This would allow Boddess to reach a wider audience and generate more leads. Adcanopus created a series of ads that were tailored to Boddess’s target audience and optimized for conversion.

Finally, the agency suggested creating an email marketing, Cash back and Coupon sites program. This would allow Boddess to keep in touch with their customers and send them special offers and discounts.

Business Results

The results that Boddess got from the Adcanopus agency were impressive. The agency was able to increase Boddess' website traffic by more than 200%, resulting in a significant increase in sales.

Additionally, Adcanopus was able to increase Boddess' social media presence and engagement. This included a dramatic increase in followers and likes as well as an increase in website visits. The agency was also able to create and execute a successful marketing campaign for Boddess, resulting in increased brand awareness and visibility.

Overall, the results that Boddess got from the AdCanopus Agency were far beyond their expectations, and they were able to see the benefits of their marketing efforts.