Business Challenge

Bajaj FinServ, a leading financial services provider in India, launched a personal loan campaign in 2019 to attract new customers and increase loan disbursements. However, reaching a large number of potential customers across India cost-effectively through various marketing channels was a challenge.

To overcome this challenge, Bajaj FinServ partnered with AdCanopus, a digital marketing agency with expertise in performance marketing and data analytics. AdCanopus developed a comprehensive marketing plan that utilized a range of tactics, including highly personalized email campaigns, to target potential customers at a lower cost.

As a result of AdCanopus\\' performance marketing strategy, Bajaj FinServ was able to generate high-quality leads at a lower cost and increase loan disbursements. The highly personalized email campaigns resulted in a significant increase in customer engagement and conversion rates, thereby helping Bajaj FinServ to maintain its position as a leading financial services provider in India.

Business Solutions

AdCanopus' performance marketing strategy for Bajaj FinServ focused primarily on email marketing, with the agency's digital strategist and data analytics team working closely with Bajaj FinServ to identify their target audience and create an effective email marketing campaign.

AdCanopus' team used data analytics to identify key metrics such as open rates, click-through rates, and conversions, to create a high-quality email campaign that focused on generating leads and increasing loan disbursements.

To achieve these goals, AdCanopus' team used a range of email marketing tactics such as personalized email campaigns and lead nurturing campaigns. They also optimized Bajaj FinServ's email design and messaging to improve customer engagement and increase conversions.

As a result of AdCanopus' performance marketing strategy, Bajaj FinServ was able to generate high-quality leads at a lower cost and increase loan disbursements. The agency's expertise in data analytics and email marketing, combined with the effective use of personalized campaigns and lead nurturing, helped Bajaj FinServ to solidify its position as a leading financial services provider in India and maintain a competitive edge in the market.

Business Results

Over the past year, Bajaj FinServ's performance marketing campaign conducted by AdCanopus was successful in generating high-quality leads and increasing loan disbursements. Through their targeted email marketing strategy, Bajaj FinServ saw a significant increase in conversions, with a conversion rate of 1% - 2% over the past year.

Additionally, AdCanopus' performance marketing strategy helped Bajaj FinServ to cut costs and optimize their marketing budget. By focusing on cost-effective channels like email marketing, Bajaj FinServ was able to reduce their cost per acquisition (CPA) and improve their return on investment (ROI).

Overall, AdCanopus' expertise in data analytics and performance marketing, combined with their strategic use of email marketing, helped Bajaj FinServ to solidify its position as a leading financial services provider in India and achieve their marketing goals in a cost-effective manner.