Media Buyer - Meta

  • Bangalore
Job Description:

We are looking for an experienced Meta Media Buyer with a strong background in Pay Per Call and Lead Generation campaigns. You will be responsible for creating, managing, and scaling high-performing ad campaigns on Facebook and Instagram that drive inbound calls and qualified leads across multiple verticals.

Key Responsibilities:
  • Strategize, launch, and manage Meta ad campaigns optimized for lead gen and call
  • conversions.
  • Create and test high-converting creatives, ad copy, and funnels tailored to specific
  • audiences.
  • Optimize campaigns for CPL, CPA, and ROAS, ensuring quality and compliance.
  • Set up and maintain tracking through Facebook Pixel, offline events, and third-party
  • tools.
  • Monitor daily performance and implement A/B testing for continuous improvement.
  • Collaborate with creative, landing page, and tech teams to improve user experience and
  • lead quality.
  • Generate detailed performance reports with actionable insights.
Qualifications:
  • 1 - 2 years of experience running performance-driven Meta ad campaigns (lead gen &
  • pay per call).
  • Strong understanding of Facebook Ads Manager, conversion tracking, and audience
  • segmentation.
  • Proven track record of optimizing for lead quality and cost-efficiency.
  • Familiarity with call tracking tools, CRMs, and lead validation methods.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills.

Preferred Qualifications:

  • Experience in verticals like insurance, finance, legal, or home services.
  • Knowledge of Meta policy compliance and account structure best practices.
  • Facebook Blueprint Certification is a plus.
Benefits:
  • Group Health Insurance
  • Opportunity to grow within the company
    • How to Apply:

    Interested candidates should submit their resume, portfolio, and a cover letter highlighting their relevant experience to [email protected] Adcanopus Digital Media Pvt is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

    Apply Now
    Job Information
    Job Type:
    Full Time
    Location:
    Bangalore
    Work Type:
    associate
    Experience:
    1 - 2 years
    Qualifications:
    Graduate
    Department:
    Digital Marketing